#RecMasterclass – Mark Tortorici – Power up your Sourcing

Are you looking for ways to boost your sourcing?  Are you looking for more candidate choices? Do you only have a small amount of time to source per day? Then prepare to power-up your sourcing!  In this session you will learn:  How to construct search strings that find candidate profiles with limited information.  How to manipulate information on LinkedIn and capture candidates without paying for a Premium Account.  How to create natural language searches that capture what people say they do on their profiles (not just job titles).  How to mine profiles on popular social network sites such as Twitter, Facebook, Google Plus and Pinterest.  How to use browser extensions and user scripts.  If you feel that you are hitting a wall in your sourcing efforts, then after this session you will walk away with a whole new set of actionable sourcing techniques.

Mark Tortorici is a Training, Recruiting, and Sourcing Manager who has been providing expert-level training for sourcers and recruiters since 1997.  Training focus includes high technology computer concepts, advanced active/passive sourcing techniques, and full life-cycle recruiting process.  Mark is also the founder of Transform Talent Acquisition, which specializes in sourcer / recruiter training.  He has put together and delivered robust training programs for companies like Google, Apple, Facebook, and Ebay.

The Recruiters Masterclass was organised in support of the Cystic Fibrosis Trust. Please donate kindly here. 


The Story behind The Recruiters Masterclass

Cystic Fibrosis Trust Recruiters Masterclass

Above Photo: David Kingston and Louis Welcomme with SNAP Childcare at the Cystic Fibrosis Trust HQ. 

In 2013, David Kingston, a colleague and friend, tragically lost his daughter to Cystic Fibrosis. Since that time we at Colleague have often talked about hosting a charitable event to raise funds for the Cystic Fibrosis Trust – a fantastic organisation which helps fund research and supports patients and families affected by this disease. We thought about a ball, a social or an auction – but all too often these charitable events raise less than you think and provide little value to those donating. We went back to the drawing board and after much thought we had an idea – why don’t we host a series of online training classes that will give something genuinely useful back to the market we work in and help raise money for the CF Trust. The Recruiters Masterclass was born.

After much organising we hosted our first Recruiters Masterclass in May 2015 – a week of five online sessions featuring industry leaders such as:

Andy Headworth, Sirona Consulting – 10 ways to use LinkedIn more effectively for recruitment
Johnny Campbell, Social Talent – How to achieve an 85% passive candidate response rate
Roy Ripper – THREE things you HAVE to KNOW AND DO this year to earn more and be a successful recruiter
Katharine Robinson, Sourcing Hat – 5 Search Tactics for Recruiters
Lisa Jones, Barclay Jones – #RecruitClever with Twitter – Real ROI for Recruiters

All generously gave their time for free.  The setup was simple, donate to the Cystic Fibrosis Trust and we would give access to the live masterclasses and their recordings. In the end over 60 recruitment businesses took part, with hundreds of consultants watching live – and most importantly we raised £6896.80 towards the Cystic Fibrosis Trust.

In 2016 we decided to do it again, this time with US recruitment experts. We raised over $4000. Masterclasses were kindly held by:

Mark Tortorici – Power up your Sourcing
Craig Fisher – Inbound Recruitment: How to look sharp and share for results
Will Thomson – What a recruiter REALLY does #iamarecruiter
Stacy Donovan Zapar – Shhhhh… The Secrets of My Success

You can watch them all here, and donate to the Cystic Fibrosis Trust, here. Thank you.


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