Craig Fisher leads employer branding at CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, + many more. He’s the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide. b Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in N. America. He’s been detailed in the Wall Street Journal, Mashable, NBC News, and The Huffington Post; and is listed among HR and Recruiting’s top influencers and most engaging conference speakers.
The Recruiters Masterclass was organised in support of the Cystic Fibrosis Trust. Please donate kindly here.
The Story behind The Recruiters Masterclass
Above Photo: David Kingston and Louis Welcomme with SNAP Childcare at the Cystic Fibrosis Trust HQ.
In 2013, David Kingston, a colleague and friend, tragically lost his daughter to Cystic Fibrosis. Since that time we at Colleague have often talked about hosting a charitable event to raise funds for the Cystic Fibrosis Trust – a fantastic organisation which helps fund research and supports patients and families affected by this disease. We thought about a ball, a social or an auction – but all too often these charitable events raise less than you think and provide little value to those donating. We went back to the drawing board and after much thought we had an idea – why don’t we host a series of online training classes that will give something genuinely useful back to the market we work in and help raise money for the CF Trust. The Recruiters Masterclass was born.
After much organising we hosted our first Recruiters Masterclass in May 2015 – a week of five online sessions featuring industry leaders such as:
Andy Headworth, Sirona Consulting – 10 ways to use LinkedIn more effectively for recruitment
Johnny Campbell, Social Talent – How to achieve an 85% passive candidate response rate
Roy Ripper – THREE things you HAVE to KNOW AND DO this year to earn more and be a successful recruiter
Katharine Robinson, Sourcing Hat – 5 Search Tactics for Recruiters
Lisa Jones, Barclay Jones – #RecruitClever with Twitter – Real ROI for Recruiters
All generously gave their time for free. The setup was simple, donate to the Cystic Fibrosis Trust and we would give access to the live masterclasses and their recordings. In the end over 60 recruitment businesses took part, with hundreds of consultants watching live – and most importantly we raised £6896.80 towards the Cystic Fibrosis Trust.
In 2016 we decided to do it again, this time with US recruitment experts. We raised over $4000. Masterclasses were kindly held by:
Mark Tortorici – Power up your Sourcing
Craig Fisher – Inbound Recruitment: How to look sharp and share for results
Will Thomson – What a recruiter REALLY does #iamarecruiter
Stacy Donovan Zapar – Shhhhh… The Secrets of My Success